“The brick walls are there for a reason. The brick walls are not there to keep us out.
The brick walls are there to give us a chance to show how badly we want something.” – Randy Pausch
Every now and then a question is phrased in a way that tells us something about our dual desires when it comes to creativity.
This time the question is: “How can I more consistently be creative?”
When I first started answering this question I gave people the specific tools they needed to be consistently creative.
Well, that didn’t happen and people grew frustrated.
Some years ago I finally understood what people wanted. They wanted the results themselves to always be better and more creative.
Once I understood that I made a point of saying the following:
“What you want to do is to secure creativity. That’s all well and good.
However, I suspect that what you want is for all of your ideas to be amazing. That’s where we hit a snag. You’re never, not ever, going to get that guarantee.
You can set yourself up for the best possible shot at getting there, but you are not going to have control over the outcome.
You’re only guaranteed one thing when going through the creative process.
And that’s the process itself.”
This is when things changed. While the frustration was still there (hey, it’s a part of the process!) people focused on doing their best with the time, knowledge, and tools they had at their disposal.
Look, I’d love for creativity to be easy and safe. But I don’t see how it can be.
These opposite forces are in a tug of war. And if we want to move forward we can’t cling on to what’s safe.
At the same time we won’t always get the best results just by hurdling ourselves into the abyss.
Usually the best solutions are to be found somewhere in the middle.
One part familiar, one part new. One part useful, one part unique.
Do you find yourself on either extreme of the spectrum? Or have you found som 80/20 compromise that works for you?
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Have a kick-ass ₢eative day!