“Nothing ever becomes real till it is experienced.”
— John Keats
As I was preaching about how the company would benefit from investing more time and money on their social media presence the CEO’s face grew concerned. I’d seen the same look several times before and took a deep breath.
Before he could say anything I told him:
“Look, I understand. You want a guarantee. Some numbers, statistics, something that makes you feel like this is a sure thing worth your investment.
Unfortunately I can’t give you that. I can’t convince you of it if you’re not ready to accept uncertainty, because I don’t know if this is going to work out for you or not.
All I know is that what you’re doing today clearly isn’t. You can either try a new way or keep doing what you’re doing.”
He stared at the floor and said we’d have to reconvene on the matter later.
I could’ve been frustrated at this unwillingness to “see the light” but I have such tremendous respect for the fact that some people need to see it to believe it while others need to believe it to see it.
Dealing with people who’ve been working with a mass market mentality for such a long time don’t have the easiest time adjusting to the shift that’s taken place over the past decade and a half.
What each of us has to decide whether we want to stand still or accept that things are constantly evolving and so should we.
Perhaps we all should be more tolerant of uncertainty and dare to say “I don’t know, let’s find out!”.
Have a kick-ass ₢eative day!