in Business, Creativity, Marketing, Motivation, Music, Philosophy, Psychology, Science

Respect The Laggards – But Don’t Let The 16% Hold You Back

“Nostalgia is a file that removes the rough edges from the good old days.”

– Doug Larson

If your parents are a little bit older, say in their 50’s and 60’s, there’s a possibility that they from time to time ask you for help with tech stuff. You know, because you’re just “good with that stuff”?

Well, tomorrow I’m going to visit my parents for lunch and as a bonus I’ll get to install their new smart TV because I’m just “good with that stuff”.

Up until this week they’ve gotten by with a CRT TV but since it started to crap out they figured that it’s time for an upgrade.

Sony CRTAccording to “The Law of Diffusion of Innovations” Laggards make up 16% of the adopters. No joke there, just dropping actual factuals!

I’m a pretty nostalgic person. I love stuff from the 80’s and 90’s. I don’t always like how it feels like everything needs to be updated on a monthly basis.

But I understand why it is and I accept it. I hope that I’ll avoid the trap of becoming one of those “Oh, back in my day…”-types.

We need to embrace the fact that we can’t hold back the tide. Things will continue to change. We can either sit on our asses and cry about it or we can accept it and move with it.

Low TideShip happens.

I was tired of all the whining about how things had the potential to “ruin” our lives and actively started trying new things out in order to understand how they could be used productively instead.

If it wasn’t heavy metal it was violent movies, if it wasn’t video games it was filesharing. It felt like there was always some medium out there that needed to be understood and embraced for all the good they could do.

I feel the same holds true for the laggards. The people who are hanging on to their CRT’s, VCR’s and other outdated 3 letter abbreviations.

They too can bring some value to the debate. It’s the push and pull that brings clarity.

While new stuff is awesome we can still incorporate a lot of the old principles that made the previous things successful.

We can build on what’s come before and honor that heritage but still innovate and turn things on their head. It doesn’t have to be either or. It really can be the best of both worlds.

Where are you on the scale? Are you eager to try new things? Do you wait until it’s proven? Or do you still have a CRT?

Have a kick-ass ₢eative day!

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