in Business, Creativity, Marketing, Motivation, Philosophy, Psychology

Caesar, Brutus & The Dude Who Kept His Mouth Shut

“The enemy of my enemy is my friend”

– Ancient Proverb

You might’ve had something like this happen.

You’re at a party, standing among friends and acquaintances. Someone is talking about this amazing person they’ve just met. Everything is awesome and everyone is so happy for them. As they tell you more you start to realize that you know that person.

And it’s not a good thing.

You know that they’re a two-timing bastard. Yet, for some reason you don’t want to burst their bubble.

BubblesAll bubbles must die.

It feels like you don’t know them well enough or that it’s really none of your business. Especially in this setting.

You might want to take one of your closer friends aside and see if there’s a good way of slipping in that little tidbit.

I’m assuming you’re a decent person and not one who’d take another sip of your drink thinking, “Wow, I can’t believe I’ll get to watch this relationship go down like a lead balloon! Also, this is one weak ass appletini.”

AppletiniDrink different.

Now, I was experiencing the business version of this.

As I was listening to the guy dropping mad superlatives over the company my brain went:

“Hm, I wonder if there was a dude in the crowd who kept his mouth shut while Caesar was all like:

‘Brutus? Yeah, we’re totes simpatico. Most loyal guy EVER! Did you know he was voted least likely to stab you in the back in his Highschool Yearbook? True story bro.’

Also, wonder if I was that dude in a previous life?”

Caesar & BrutusBrutus and Caesar sitting in a tree, K-I-L-L… Whookay, that went dark.

While I was listening I could almost see how it would all play out.

The company would shove money in his face to make sure he’d help them keep a certain competitor at bay.

You could tell by the way he was speaking about it that they’d already inflated his ego and assured his “independence.”

Once he no longer served his purpose he’d be expendable. Since he’d be relying on their money they’d simply pull their funding. I mean, he wanted his independence, right?

Two birds, one stone.

Minecraft - StoneMine all mine!

It wasn’t in my purview what the specifics of their deal was, but this was their modus operandi.

So I went to him and set up a meeting to tell him what I knew. Even if he thought my story was garbage atleast then he’d go in knowing the risks.

Honestly, I dislike these Machiavellian powerplays. Imagine just skipping all the bullshit and letting the best products, services, etc in each price range win.

Fortunately for us there are plenty of good people out there who really do share our values, sense of humor and more.

People who just want to put good shit into the world.

Good ShitOfficial stamp of “Good Shit” approval.

I’ve been lucky enough to talk to so many amazing, hard working and dedicated people from various places and backgrounds.

But there have only been a handful out of the thousands where we’ve just totally clicked. These meetings are something else.

When we find them, we better hold on tight because the journey we’ll be taking together will be long and exciting.

Have a kick-ass ₢eative day!

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