in Business, Creativity, Marketing, Motivation, Philosophy, Psychology

PreScription – Getting Your Material In Front Of The Right Eyeballs

A guy had written a script for a new “Fast And Furious” movie. He was wondering who he should present it to.

He’d gotten a lead to get in touch with one of the producers. I felt it was solid advice but was wondering if he’d have much of a shot at it since he didn’t have the “proper credentials”.

Below is the specific advice I gave him but look at the underlying principles at work and how you could apply them to your field.

Now, there’s a free 30 day subscription period for IMDbPro which you could & should use to get in touch with the right people.

If you can’t or simply don’t want to use money you could also use the regular IMDb to find out the names of the people you want to get your work in front of.

Scripts Pile

Why did I write it with invisible ink?

Then you need to get sneaky. Google the crap out of them. Find out which social media platforms they’re on. If they aren’t, find people associated with them.

Now that you’ve found them do not, I repeat, do not try to pitch them your script the first thing you do.

Instead, try to build some kind of relationship. Find out what they’re interested in.

When they post something like a vacation picture then look at it, like it and leave an appropriate comment.

With Facebook this can be hard because it’s really kind of a gated community.

Now, with platforms like Twitter or Instagram it’s a bit easier. Those are more akin to a cocktail party where you can jump in and out of conversations without being much of a bother.

Make sure you interact and give them something of value. If you have a sports team or interest in common you could provide a link to a relevant article on the subject.

Fast & Furious Article

It’s just a scratch, nothing to worry about!

In the following section I’ll use some info Neal H. Moritz as an example. Just know that the same principles apply to everybody you’re trying to get in touch with.

First, be genuine. Don’t say you love the Blackhawks if you don’t. Jump in on matters that you’re passionate and know something about.

Now, you had an opportunity to start an interaction on June 6th when Neal had his birthday. Just leaving a simple “Happy birthday from *insert country/city*!” would’ve sufficed.

Then you do the whole dance, maybe he responds maybe he doesn’t. The key here is to have as many hooks out there as possible.

There are no guarantees. All this means is that you’ve bought more lottery tickets. You only increase your chances of getting your script in front of the right eyeballs.

Eyeballs

Jeepers creepers! Where’d ya get those peepers?

I recently read “A Curious Mind” by Brian Grazer & Charles Fishman. I highly recommend you give it a read. There are so many great lessons about how to stay true to your vision, ask the right questions and understanding people.

There’s a section where Brian Grazer meets legendary studio executive Lew Wasserman. Brian tells Lew about his wishes to become a movie producer.

That day, Wasserman listened without much patience to me talk about my determination to become a movie producer. He cut me short.

“Look buddy”, Wasserman saidn, “you somehow found your way into this office. You’re basically full of it. I can see that. If there are dozen ways to become a producer–having money, knowing people who have money, having connections, having friends in the business, representing movie stars or writers–if there are a dozen ways to become a producer you don’t have any of them.

“You can’t buy anything–you can’t buy a script treatment. You can’t buy a book. You don’t know anybody. You certainly don’t represent anybody. You have no leverage. You really have nothing.

“But the only way you can be anything in this business is if you own the material. You have to own it.”
Then Wasserman reached over and grabbed a legal pad and a pencil from his desk. He slapped the pencil on the pad and handed them to me.
“Here’s a yellow legal pad,” he said. “Here’s a number-two pencil. Put the pencil to the pad. Go write something. You have to bring the idea. Because you’ve got nothing else.”

A Curious Mind

Get it, like, right now!

Now, I guess you own the idea. I highly, highly suggest you start interacting with people, bring them some value and once you’ve given them value beyond what they could imagine then you say something like:

“Look, I admire your work. I’ve got this script. I’d love for you to read it. Where should I send it?”

They can react in a couple of different ways, many of them leading to your script not being read by them. That’s life.

You can however say that you gave your material the best possible opportunity to succeed. Unfortunately you might not draw the right card.

So, what do you do next? Well, you’ve still got your mind. You come up with ideas every single day. Start working on the next idea.

If you still believe the movie is good enough even without the “Fast & Furious” franchise then make it happen some other way. It might not lead to as wide an audience.

If the story really is good it doesn’t matter if it’s set in the “Fast & Furious” world, outer space, in your parents living room or a pineapple under the sea.

SpongeBob - Hood

Neighbors, everybody needs moody neighbors.

In its essence stories are about people, their journeys and how we can relate to them. The only thing that changes is the scenery. An action filled car chase can easily be exchanged for a scene where the character is trying to run away on foot.

It might not be as “cool” visually but that’s where you need to use your imagination to make it interesting. We still get the same rush when we don’t know what’s coming around the corner regardless if it’s in a car on the city streets or on foot through the alleys.

Currently I’m working on a superhero called “Lady Six”. I’ve got my eyes set on getting her to Marvel. There are 2 story lines where I want to incorporate her into issues with “Deadpool” and “Guardians of the Galaxy”.

So, what if it doesn’t happen? Are my stories screwed? Yes and no. Maybe I can’t tell them with precisely the characters and the “lore” I want.

What if Marvel says no but DC Comics says yes? Then I’ll rewrite the stories with “Jenny Quantum/Spirit of the 21st Century” & “The Green Lantern”.

If everybody says no? Screw it. It’s never been any easier to connect with the right people and put it out on the web.

Sure, I’ll have to create other characters to make the stories work. But you know what?

It’s my damn job and I love it!

Books Process

I don’t care, I love it!

The most important things to know are:

1) You are creative. You have ideas. Keep creating even when people say it can’t or shouldn’t be done. Deep down you know what’s right. You just need to hone your craft.

2) Whatever you choose to do in life will involve other people. Make sure to be of service to them. Help them in any way you can and you’ll be amazed at how many people will be willing to help you. It might not be the people you want or expect, but it will be precisely the people you need.

3) Love the process. Just love it. There are no guarantees that anybody will thank you for what you’re doing. The value you recieve needs to come from the sheer joy of doing.

Have a kick-ass ₢eative day!

Write a Comment

Comment