in Business, Creativity, Marketing, Motivation, Music, News, Philosophy, Psychology, Science

Location, Location, Location – Why It’s Never Been Less Important

“Silicon Valley is a mindset, not a location.”

-Reid Hoffman

Lately several people have asked questions like: “Do I have to move to the US to market my product for that market?”, “Where can I find more quality people?” and “What’s the creative capital of the world?”.

The answers could be very short: “Nope”, “Wherever you are” and “Stockholm, Sweden”.

Between June 8-13 Stockholm will have several events like Polar Music Prize, Dennis Pop Awards, Scandinavian Music Summit, AVICII fest and Summerburst.

While this is all well and good it’s nothing compared to the creative most creative place we’ve built. The internet.

AOL Modem

Remember this? Good times, good times…

Yeah, it’s really corny but it’s true.

About 43% of the world’s population now has access to the internet. Some only once a year, and certain countries have restrictions etc, so take that number with a grain of salt.

Let’s say 25% of people are on the internet somewhat regularly. This means that we have a quarter of the earth’s creative potential ready to start interacting and creating cool stuff.

While nothing beats human interaction we’ve enable people to share ideas and opened up new possibilities for them.

This truly is the creative capital.

Sthlm Creative Capital

This city kicks so much ass. Just sayin’.

Like always, there are places and circumstances where people aren’t afforded the luxury of these possibilities.

With that caveat out of the way I’d liketo say the following.

You’re no longer limited in your options the way you were before. There are so few gatekeepers and barriers to overcome.

Location - Palo Alto

This is the place to be right now, but what’s the next place?

Just because you’re born in a village in the middle of nowhere and can’t afford the trip to Hollywood doesn’t mean that you have no chance at getting your script in front of the right people. In fact, it’s never been easier!

Hell, even if they say no you can get quality equipment for a lot cheaper than you could only 5 years ago. Then you edit it in your computer, hop online and post it on YouTube.

Easy Peasy

Easy peasy!

That’s the easy part. Now you expect things to just take off, right? Wrong.

What you should and could’ve done from day 1 when you realized this was what you wanted to do was to hop on forums and social media. Started interacting with people in those communities who are into the same things you are and started collaborating and experimenting.

You’d have honed your skills a lot faster. Plus, you could’ve built relationships and an audience who followed your early work.

See what I’m getting at?

You don’t need the same marketing dollars that we used to. You could use Kickstarter to fund your movie. You could use Twitter to find someone who wants to do lighting. You could find someone to create artwork, posters etc on Instagram. You could do so many different things that were close to impossible 10-15 years ago.

Computer 2000

Wow, that makes me feel so very, very old. What was it, like, 2 minutes ago?

In the last 10 hours for example I’ve worked with people from Sweden, USA, Canada, Egypt, Singapore, Kenya & the Czech Republic. The only thing left on the schedule is Norway and then I’m gonna check out for today.

I admit it. I’m very fortunate to be able to do this. The people who I’ve worked with have been fortunate as well. It’s a luxury that not everyone gets to enjoy.

But I look at it like this, what chance would they have had before? If only a few have the ability to build themselves up maybe they can help the people around them. The effect of this could ripple and maybe help their country as a whole.

What creative project could you do now that you couldn’t 10-15 years ago? How would you go about it? What platforms would you use?

Let me know in the comments and on Twitter!

Have a kick-ass ₢eative day!

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