“I really moved through my career based on curiosity about something. I never looked at a title and said, ‘I want that.'”
– Anne Sweeney
It’s finally happened. Again.
When I started out doing, well, whatever it is I do. I took on the title of “Music Consultant”. I did some work for labels and artists. But I noticed that people had connotations like “it’s all business” around that title.
So, after a while I branched out and did some consulting for companies. This lead me to the title “Creative Consultant”. The same thing. I understood that the word “consultant” was the culprit so I switched it up to “Creative Coach”.
This opened a lot of new avenues and people seemed more receptive. From the worlds of business & art to science & education.
However, I’ve noticed a troubling trend. Some people seem to look at is as if I’m some sort of “self-help guru” or “life coach”.
Shit. That’s not what I wanted.
I had this though pretty early on that I’d actually get to drop the title at some point and simply be known as “Zac Scy”. The name would be synonymous with what I do so a title wouldn’t even be necessary.
That’s why I registered zacscy.com. I knew that I wanted to “be the brand” regardless of whether it’s posting blogs, music, art, write books etc.
So, that’s what I’m dealing with right now. I seriously want to drop the title and simply do my own thing. Let that become the “title”.
I’ve kicked around some ideas, here are some of the things I’ve been called or considered and rejected along the way:
And now? Coach
Since the title was confusing some people I also started thinking about whether or not it also confused me.
What if a title might lead me to be biased as to what the person across the table needs? What if it made me focus on one aspect of the whole?
I get uncomfortable even thinking about it.
What are your thoughts? What’s your title? Is it something take pride inf? Is it helpful to have it as a guideline?
Let me know in the comments and hit me up on Twitter!
Have a kick-ass ₢eative day!