in Business, Creativity, Marketing, Motivation, Music, News, Philosophy, Psychology

April Dick-Fu!

“Criticism is part of the creative man’s journey, and I appreciate it.” – Marcus Samuelsson, chef

Today is April Fool’s, a day when we joke about stuff just to surpirse, scare or simply piss other people off. A tradition I thoroughly do not enjoy. Protip: If you do enjoy it and want to continue to do so, scroll past the next picture and we’ll be just dandy!

Now, it’s not because some of the pranks aren’t good, funny or creative but simply because a lot of people use it as an excuse to act like dicks. On a day like this I’ll be quite content in staying indoors and not reading the papers.

It’s probably just me and this stems from me being on the sensitive side of things. Growing up I saw how these pranks effected people, especially at school. Most of the time nothing good came of it. Knowing what I know now about what negative emotions can do to the body, my feelings were probably somewhat on point.

On to how creative people can get when it comes to fooling us!

Mr. T

I pity the April fool!

The Michelin Guide is a guide to the best hotels & restaurants. published by the tire company “Michelin”. A star in their books is highly coveted!

But did you know that the guide itself was created to fool people? Not into going to certain establishments per se but to buy tires?

The first Michelin Guide was published in 1900, back then there were less than 2500 cars in France, most of them in Paris. At the time people didn’t drive very far (due to infrastructure, or rather, lack thereof) and as a result tires weren’t changed that often.

Seeing this as a serious problem the Michelin brothers started to devise a cunning plan to get people driving longer distances. The idea to catalogue hotels, mechanics & gasoline vendors across France was hatched and they distributed it to customers.

Later on they included restaurants into the fold and that’s the Michelin Guide we know and refer to today.

Michelin Man

Holy crap! That’s one creepy ass Michelin Man! He looks kinda… Kinda… “Tired”… *Snickering ensues*

Look at what they did. It was brilliant! I think that it’s slightly slimy but really smart. In the end it was a pretty good thing for the company, the businesses and the customers.

It widened peoples horizons, had it not been for the guide many trips and meetings would not have taken place. Economically giving their own business and others a boost. The building of proper infrastructure got sped up too one could imagine.

To be honest, there were probably some nasty side effects of it too. Let’s just keep our rose tinted glasses on and not think about that. Please?

I was watching “Comedy Central’s Roast of Justin Bieber” the other day and at the end Justin wanted to get serious for a minute and said the following:

There was really no preparing me for this life. I was thrown into this at 12 years old and didn’t really know what I was getting myself into.

There’s been moments I’m really proud of, and a lot of moments I look back and I’m pretty disappointed in myself for. But the things that I’ve done really don’t define who I am.

I’m a kind-hearted person who loves people, and through it all, I lost some of my best qualities. For that, I’m sorry.

But what I can say is I’m looking forward to being someone that you guys all can look at and be proud of, someone you can smile at and see some of yourself in. Someone close to me once said, ‘It’s how you rise from a fall that truly defines you as a man.’

I’m excited for that challenge, and I want to say thank you so much for taking this journey with me, and I’m excited for you to see what’s next.

Thank you God for your grace, and never giving up on me.

Egged Bieber

Oh, eggscuse me! Well, you gotta have pun sometimes.

I sat there hoping to be moved by this but it just felt so flat and disingenuous. I just wanted him to be honest & talk about why he wanted to do this. Why he loved music and why he regrets some of the choices he’s made.

All I could hear were platitudes & statements of facts. The words lacked emotion for me.

Hannibal Buress (one of the comics roasting Bieber) said something very poignant that didn’t make the final cut of the show:

“Actually you should thank me for participating in this extremely transparent attempt to be more likable in the public eye. And, I hope it doesn’t work.”

When I heard about this I felt it really summed it up. That one was probably the most honest joke delivered during the evening.

What can we learn from these examples? That we have the ability to fool people into acting or reacting in a certain way. The difference is in why we do it. Simply for our own gain? If we go down that road we lose credibility. What if we can find a way to fool people into actions which also benefit them?

I’ll leave you with that thought and also recommend watching this documentary about James Randi!

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